Three-day educational fringe program - for top managers, garment business owners, clothing dealers, logisticians and representatives of clothing brands.
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Fringe Program 2024
Sept. 3
10.30-10.55 Session
10.30-10.55 Session
Tailoring in Kyrgyzstan: pitfalls
Roman Bogayev, Founder of Market Profi
11.00-11.25 Session
11.00-11.25 Session
Launching a womenswear brand: the case of Yana Yaruti
Yana Yaruti, founder of Yana Yaruti.
11.30-11.55 Session
11.30-11.55 Session
Typical mistakes when launching a clothing brand
Anton Gureev, founder of the closed club of sewing business representatives "The Man Who Sews"
12.00-12.55 discussion12.00-12.55 discussion
12.00-12.55 discussion12.00-12.55 discussion
A seamstress sounds proud! How do companies solve the staffing shortage in the industry?
Anton Gureev is the moderator;
Nepochatykh Ekaterina, Academy of sewing technologies;
Speaker No. 2 to be specified
13.00-13.25 Session
13.00-13.25 Session
Where is it profitable for a seller to tailor today: China, Russia or Kyrgyzstan?
Diana Gevorkian, founder of the underwear brand Buba Underwear
13.30-13.55 Session
13.30-13.55 Session
How to implement clothing labeling in production and retail
Ivan Kirillin, Sales Director at MyWarehouse
14.00-14.25 Session
14.00-14.25 Session
Clothing on marketplaces: what do consumers choose?
Ozon representative
14.30-15.25 Session
14.30-15.25 Session
Main changes on marketplaces in 2024: what newcomers need to know
Mikhail Snitkov, founder of Tochka Razvitiya school, supplier on WB and OZON marketplaces (turnover for 2023 - more than 82 mln rubles)
15.30-16.25 discussion
15.30-16.25 discussion
Overtaking competitors on marketplaces: strategy to the top
Diana Gevorkian - moderator;
Mikhail Snitkov is a TOP-seller and founder of the school "Development Point";
Bogdan Erofeev, seller, founder of Guardo Lusso - speaker
Speaker #3 to be specified
16.30-16.55 master class
16.30-16.55 master class
Owner mindset traps: what keeps your business from growing multiples?
Maria Vivat, owner of the daring swimwear brand "No Guilt", expert, ICF coach, mentor of business owners
17.00-17.50 master class
17.00-17.50 master class
Tandem of Creativity and Production. How a designer does not lose himself in production processes.
Ekaterina Nepochatykh - representative of the Academy of Sewing Technologies and owner of Proshyubiznes
Sept. 4
10.30-10.55 Session
10.30-10.55 Session
Prospects for development of own brand for work on marketplaces
Timur Sabirov, Director of ACHINA, MPGO, Shopstat group of companies
11.00-11.25 Session
11.00-11.25 Session
Trends in consumer behavior in the clothing segment
Ekaterina Timoshevskaya, ROMIR
11.00-12.25 discussion
11.00-12.25 discussion
Made in Russia: opportunities and competitiveness of Russian production facilities
Representatives of REC/MEC, AKI, Natalia Kornilova - owner of "Textile Opt", representative from Sole Studio, other speakers to be specified
12.30-13.15 Master class
12.30-13.15 Master class
Designing how to lay down the quality of a batch of garments in 5 steps
Alesya Shevchuk, practitioner, garment designer, PhD in Technical Sciences, architect and strategist of garment enterprises
13.20-13.55 Session
13.20-13.55 Session
Fabric Testing. Top 5 test tests to rule out rejects
Natalia Ustinova, founder of Russian Textile QC
14.00-14.25 Session
14.00-14.25 Session
360 degree promotion. How to get into the minds of consumers?
LaModa
14.30-15.25 Session
14.30-15.25 Session
AI integration in retail. How to promote a clothing store with neural networks?
Alexey Tarasov, mathematician, professor, AI expert
15.30-15.55 Session
15.30-15.55 Session
Customer experience management: from personalization to retail media
Vladimir Zolotorev, Product Manager, Retail Rocket Group
16.00-16.25 Session
16.00-16.25 Session
Women's business: marketing strategy of an entrepreneur with her own clothing brand
Tatiana Matyushina, founder of MATU outerwear brand
16.30 - 17.30 Disassemblies
16.30 - 17.30 Disassemblies
How to assemble and motivate a star team to work on marketplaces: insights from an expert (interactive with the audience)
Tatiana Bordak, seller, owner of the clothing brand "Tata Bordak" and recruiting agency for sellers "Recruit Place"