Fringe program

Three-day educational fringe program - for top managers, garment business owners, clothing dealers, logisticians and representatives of clothing brands.

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Fringe Program 2024

Sept. 3

10.30-10.55
Session

Tailoring in Kyrgyzstan: pitfalls

Roman Bogayev, Founder of Market Profi

11.00-11.25
Session

Launching a womenswear brand: the case of Yana Yaruti

Yana Yaruti, founder of Yana Yaruti.

11.30-11.55
Session

Typical mistakes when launching a clothing brand

Anton Gureev, founder of the closed club of sewing business representatives "The Man Who Sews"

12.00-12.55
discussion12.00-12.55
discussion

A seamstress sounds proud! How do companies solve the staffing shortage in the industry?

Anton Gureev is the moderator;

Nepochatykh Ekaterina, Academy of sewing technologies;

Speaker No. 2 to be specified

13.00-13.25
Session

Where is it profitable for a seller to tailor today: China, Russia or Kyrgyzstan?

Diana Gevorkian, founder of the underwear brand Buba Underwear

13.30-13.55
Session

How to implement clothing labeling in production and retail

Ivan Kirillin, Sales Director at MyWarehouse

14.00-14.25
Session

Clothing on marketplaces: what do consumers choose?

Ozon representative

14.30-15.25
Session

Main changes on marketplaces in 2024: what newcomers need to know

Mikhail Snitkov, founder of Tochka Razvitiya school, supplier on WB and OZON marketplaces (turnover for 2023 - more than 82 mln rubles)

15.30-16.25
discussion

Overtaking competitors on marketplaces: strategy to the top

Diana Gevorkian - moderator;

Mikhail Snitkov is a TOP-seller and founder of the school "Development Point";

Bogdan Erofeev, seller, founder of Guardo Lusso - speaker

Speaker #3 to be specified

16.30-16.55
master class

Owner mindset traps: what keeps your business from growing multiples?

Maria Vivat, owner of the daring swimwear brand "No Guilt", expert, ICF coach, mentor of business owners

17.00-17.50
master class

Tandem of Creativity and Production. How a designer does not lose himself in production processes.

Ekaterina Nepochatykh - representative of the Academy of Sewing Technologies and owner of Proshyubiznes

Sept. 4

10.30-10.55
Session

Prospects for development of own brand for work on marketplaces

Timur Sabirov, Director of ACHINA, MPGO, Shopstat group of companies

11.00-11.25
Session

Trends in consumer behavior in the clothing segment

Ekaterina Timoshevskaya, ROMIR

11.00-12.25
discussion

Made in Russia: opportunities and competitiveness of Russian production facilities

Representatives of REC/MEC, AKI, Natalia Kornilova - owner of "Textile Opt", representative from Sole Studio, other speakers to be specified

12.30-13.15
Master class

Designing how to lay down the quality of a batch of garments in 5 steps

Alesya Shevchuk, practitioner, garment designer, PhD in Technical Sciences, architect and strategist of garment enterprises

13.20-13.55
Session

Fabric Testing. Top 5 test tests to rule out rejects

Natalia Ustinova, founder of Russian Textile QC

14.00-14.25
Session

360 degree promotion. How to get into the minds of consumers?

LaModa

14.30-15.25
Session

AI integration in retail. How to promote a clothing store with neural networks?

Alexey Tarasov, mathematician, professor, AI expert

15.30-15.55
Session

Customer experience management: from personalization to retail media

Vladimir Zolotorev, Product Manager, Retail Rocket Group

16.00-16.25
Session

Women's business: marketing strategy of an entrepreneur with her own clothing brand

Tatiana Matyushina, founder of MATU outerwear brand

16.30 - 17.30
Disassemblies

How to assemble and motivate a star team to work on marketplaces: insights from an expert (interactive with the audience)

Tatiana Bordak, seller, owner of the clothing brand "Tata Bordak" and recruiting agency for sellers "Recruit Place"