Elena Pismenskaya, founder of consulting agencies: Kids Fashion Retail, Fashion Force

Let's discuss:
🔹What trends will influence the fashion business in 2024, both in the global and Russian markets?
🔹World trends and what is a Russian peculiarity
🔹What colors, styles and details are used in the new season?
🔹How communications with consumers are built now

Alexey Tarasov, professor, mathematician, AI expert

Let's discuss:
🔹The essence of artificial intelligence
🔹The growth and place of artificial intelligence in the near future
🔹Where you can use AI right now
🔹How to use AI in business correspondence, photo and PDF processing, drafting contracts, product cards, translation

Anton Gureev, manufacturer, expert, founder of the channel "The Man Who Sews"

Let's discuss:
🔹What reasons for growth are relevant in the clothing industry?
🔹What is a “window of opportunity” and how to open it? Why is starting your business in 2024 profitable?
🔹How to create and develop a local clothing brand in conditions of uncertainty? Where to sell?
🔹Is own sewing production a utopia or the only true path?

Panel of representatives of manufacturers and brands
Nata Gurskaya, Designer, entrepreneur, official partner of HC CSKA, mentor for clothing business development

Let's discuss:

🔹What are the main advantages of production in Russia?
🔹When will China crush everyone?
🔹Kyrgyzstan is the only way out for Russian brands?
🔹Are there magic pills in the sewing industry?

Panel of representatives of manufacturers and brands

Anton Gureev, manufacturer, expert, founder of the channel "The Man Who Sews"

Let's discuss:
🔹What are the main advantages of production in Russia?
🔹When will China crush everyone?
🔹Kyrgyzstan is the only way out for Russian brands?
🔹Are there magic pills in the sewing industry?

Panel of representatives of manufacturers and brands

Regina Plakalo Listopad, Co-founder of the WLC club, creator of the women's clothing brand “Fashion.Love.Story”

Let's discuss:
🔹What are the main advantages of production in Russia?
🔹When will China crush everyone?
🔹Kyrgyzstan is the only way out for Russian brands?
🔹Are there magic pills in the sewing industry?

Panel of representatives of manufacturers and brands

Ekaterina Balakhnicheva, founder of the children's clothing brand Luxury baby, own production in Moscow

Let's discuss:
🔹What are the main advantages of production in Russia?
🔹When will China crush everyone?
🔹Kyrgyzstan is the only way out for Russian brands?
🔹Are there magic pills in the sewing industry?

Pavel Lobastov, Co-founder and CEO of Onecut - ERP system for light industry.

Let's discuss:
🔹What can be digitized during the production process. Digitization methods
🔹At what stages of development what should be implemented?
🔹Company life cycle. When is it too late?
🔹Nuances of system implementation. How to do this effectively?

Narek Gevorkyan, founder of Fulfeel, lecture, master class “Honest sign and labeling of goods: step-by-step algorithm”

Let's discuss:
🔹Facts and myths about the fair sign
🔹Which products are subject to labeling?
🔹What do you need to register with an honest sign?
🔹Algorithm of actions for registering and working with ChZ

Timur Sabirov, director of the MPGO / Achina group of companies

Let's discuss:
🔹Growth of trade turnover with China: new opportunities, prospects, alternatives to sanctions
🔹Specifics and risks of working with China
🔹Principles of successful work with China: search and selection of suppliers, production advantages, scaling, implementation opportunities

Natalia Ustinova, founder of Russian Textile QC, a company that provides comprehensive services for checking the quality of materials and finished products in Russia and the CIS.

Let's discuss:
🔹Which fabrics should and should not be chosen by a beginner
🔹Main mistakes when choosing materials and how to avoid them
🔹How to accurately calculate the footage per batch
🔹How to check fabric for basic tests that affect the appearance of the product

Diana Gevorkyan, founder of the lingerie brand Buba Underwear

Let's discuss:
🔹Step-by-step calculation of unit economics
🔹Differences in financial models taking into account work with China and Russia
🔹Limiting currency risks
🔹Financial planning for launching new products on the marketplace

Maksyuta Irina, director of the Marketplace block at Modulbank and current seller on WB

Let's discuss:
🔹Why does a lender refuse financing?
🔹How to increase your chances of approval
🔹How to fix your credit history
🔹What market trends in business financing have emerged recently?

Yulia Otherwise, Trend analyst, expert and lecturer at Trend-buro

Let's discuss and analyze:
🔹What is a trend book
🔹Trend book for strategic planning
🔹Trend book for adapting to market changes
🔹Trend book to ensure competitive advantage

Discussion panel
Moderator:
Susanna Uraeva, business tracker and expert at the accelerator of the State Budgetary Institution Small Business of Moscow. 5 years in digital marketing on the client side in an online store with a product range of more than 60,000 SKUs (b2b, b2c).

During the discussion we will discuss:
🔹What is brand DNA?
🔹What is the secret of global brands that have become heritage?
🔹Big idea in the fashion segment. How to create it? Unique positioning search technology
🔹How to lay the foundation for a strong brand at the project design stage?
🔹Which customers will serve your brand and why?

Discussion panel
Irina Gorbunova, fashion industry expert, buyer, ex-brand director of the federal chain of department stores Slava

Discussion panel
Lyubov Zhenina, co-owner and managing partner of the RTA advertising agency (one of the top 5 digital agencies in Russia)

Discussion panel
Rafael Abishin, Marketing Director of ELIT Fashion rus.
More than 10 years of experience in marketing on the side of advertising agencies and clients. He held the positions of Creative Director, Director of Digital Communications, Mark Director. The actual experience of rebranding and creating brands from scratch in the fashion and beauty category.

Discussion panel
Yana Yaruti, stylist, designer, founder of the women's clothing brand Yana Yaruti

Irina Gorbunova, ex-brand director of the federal chain of department stores Slava

Diana Koroleva, founder of the international PR agency Koroleva Agency, ex brand manager at Vogue Russia

Let's discuss:
🔹Why should a fashion brand collaborate with influencers?
🔹What types of cooperation are there and how to understand which one to choose
🔹By what criteria to select bloggers
🔹Assessing the results of working with a blogger

Mikhail Snitkov, supplier on the WB and OZON marketplaces (turnover for 2023 - more than 130 million rubles), founder of the club and school Development Point

Let's discuss:
🔹How to look at your business on the marketplace as a whole and at the relationship between indicators
🔹Distribution of goods across warehouses and how it works
🔹Why you shouldn’t consider unit economics and set a price based on competitors and your own arguments
🔹Which product to choose

Bodunova Oksana Sergeevna, founder, co-owner and designer of the Oxilife brand with a turnover of 150 million rubles. per year on Ozon

Let's discuss:
🔹How to start selling goods under your own brand without having a brand? And is it necessary to register a brand?
🔹Where to send the first batches of goods? Should you save on tailoring and aim for the lowest price?
🔹How to reduce investment in a product while maintaining the full size chart?
🔹What should you pay attention to when choosing models for sale on the marketplace?

Panel, interactive
Dmitry Kosik - expert at the SalistSape analytics service, specialist in promotion on marketplaces;

In front of the audience, experts will draw a path from the point “intention to create a brand on WB” to the point “successful life in Bali” and draw up a specific launch roadmap for a novice seller.

As part of this we will discuss:
🔹Analysis of competitors, choice of niche and product
🔹Unit economics and financial model
🔹Search for suppliers and test samples (crash test)
🔹Building a brand and cards, SEO, visual
🔹Internal and external advertising
🔹Hiring a manager
🔹Expanding the range and deepening the stock
🔹Scaling and attracting investments

Panel, interactive

Diana Gevorkyan - Seller, owner of the lingerie brand Buuba Underwear

Панель, интерактив

Татьяна Бордак - Селлер, владелец бренда одежды Tata Bordak и рекрутингового агентства для селлеров Recruit Place.

Anastasia Aksyuchenok, Head of Brand Promotion and Advertising Department at Lamoda

Let's discuss:
🔹Why collaborations are needed
🔹Collaborations as promotion through assortment
🔹Examples of successful collaboration cases

Sergey Kasyanov, Chief Operating Officer of Moneyplace

Elena Volosnykh, marketplace expert

During the talk we will discuss:
🔹Current trends in product card design
🔹How to create highly converting photo content
🔹Triggers. How to find wording that will attract the buyer

Tatyana Antonova, branding and promotion expert, 15 years of experience in the clothing business

Let's look at it:
🔹Hot clients are only 2-3%. How to warm up the remaining 98% for loyalty?
🔹The individuality of the brand creator. What target audience can you count on?
🔹Methodology for building relationships and sales through a blog + content balance wheel

Varvara Kononova, development director at WOWPacks. Wowpacks – production and sale of packaging for sellers. According to the company's experience, the use of high-quality packaging increases the repurchase of goods by up to 30%.

During the talk we will discuss:

• What is a brand? What is it for?
• How does the brand influence the buyer? What does a brand consist of?
• An example of brand building using our company as an example.
• Ideal packaging, what is it?
• How does packaging influence purchasing decisions?

Tatyana Tyurina, Deputy Commercial Director of Smart-T Group

During the talk we will discuss:

• Market trends towards reducing product circulation
• Nuances in equipment supplies
• What to look for when choosing a printer for textile printing

speaker to be confirmed

Ekaterina Averina, expert practitioner in the field of marketing on marketplaces since 2018. Entrepreneur. Marketer. Owner of the MP Marketing group of companies.

Speaker to be confirmed

Ekaterina Korshunova, marketer with 6+ years of experience working with marketplaces, ex-trainer of the marketplace analytics service, WB seller